ITB Berlin 2018 – Travel Trade Show

THE WORLD'S LEADING TRAVEL TRADE SHOW (7TH - 9TH MARCH 2018) Yes - it's that time again!  Trade show time in Berlin!  Let's hope there is no repeat of the baggage handler strike this time round, as 2017 was badly affected by major issues at Schoenefeld Airport. Despite all, Select Representation will once again be attending ITB Berlin (Internationale Tourismus-Börse) in Berlin between

Is Singapore The Smallest Country In Asia By Area?

THE ANSWER IS .....NO The continent of Asia covers an extensive area of the world, occupying almost 30% of the landscape of earth's surface. Interestingly, it is the most populated continent and is home to around 60% of the total world’s population (4,470,000,000 estimated). Close to 50 nations make up what is regarded as Asia, as listed alphabetically below. A Afghanistan Armenia Azerbaijan

What’s In A Destination Marketing Slogan?

THE IMPORTANCE OF A COUNTRY TAGLINE A slogan is usually a short, striking or memorable phrase used in advertising.  The primary idea is to capture the attention of the audience and create awareness of the product being offered.  Slogans are often written in a catchy order for the consumer to associate the slogan with the product it is representing.  Country slogans and tourism taglines play an

Why the need for sales & marketing representation for hotels & destination management companies?

SALES & MARKETING.....THE HUMAN TOUCH.... WILL NEVER DIE Select Representation was launched in 2012 by Jonathan Wilkins.  After many years of recommending other sales & marketing companies to hoteliers and destination management companies in need of ‘local’ on the ground assistance…it was finally time to swap sides. Some may say it was a case of ‘poacher turned game keeper’, whilst others may refer to

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