THE WORLD'S LEADING TRAVEL TRADE SHOW (7TH - 9TH MARCH 2018) Yes - it's that time again! Trade show time in Berlin! Let's hope there is no repeat of the baggage handler strike this time round, as 2017 was badly affected by major issues at Schoenefeld Airport. Despite all, Select Representation will once again be attending ITB Berlin (Internationale Tourismus-Börse) in Berlin between
THE IMPORTANCE OF A COUNTRY TAGLINE A slogan is usually a short, striking or memorable phrase used in advertising. The primary idea is to capture the attention of the audience and create awareness of the product being offered. Slogans are often written in a catchy order for the consumer to associate the slogan with the product it is representing. Country slogans and tourism taglines play an
MOUNT FUJI - JAPAN'S SYMBOLIC MOUTAIN & SO MUCH MORE Recently designated as a UNESCO World Heritage Site of outstanding universal value, Japan's symbolic Mount Fuji has been the object of worship since ancient times. Dating back as early as the 11th century, various artists and poets have depicted the various faces that the sacred mountain shows in each of the 4 seasons.
SALES & MARKETING.....THE HUMAN TOUCH.... WILL NEVER DIE Select Representation was launched in 2012 by Jonathan Wilkins. After many years of recommending other sales & marketing companies to hoteliers and destination management companies in need of ‘local’ on the ground assistance…it was finally time to swap sides. Some may say it was a case of ‘poacher turned game keeper’, whilst others may refer to