About Us
Select Representation is a UK-based sales and marketing representation agency for hotels, villas and destination management companies (DMCs), built to be a genuine extension of your in-house team and not a distant agency you rarely hear from.
We represent your property or DMC to the tour operators and travel agents across the UK, Ireland, Belgium, Luxembourg, Netherlands, Norway, Denmark, Finland, Sweden, Iceland, Czech Republic, Slovakia, Hungary & Poland with the source markets that matter most for long-haul travel into Asia, the Indian Ocean, Africa and the Indian Subcontinent.
Founded on 20 + years in the industry
Jonathan Wilkins launched Select Representation in 2012, after more than two decades in senior travel roles at Hilton Hotels & Resorts, TUI / First Choice Group, Miki Travel, and Avios (Air Miles Travel Promotions) – the kind of buyer-side and supplier-side experience that means we know exactly how a tour operator decides which properties and DMCs make the brochure, and which don’t.
A team that speaks your markets
Between us we bring over 30 years of combined travel industry experience, and firsthand knowledge of the destinations we sell, gained from a combined total of more than 200 countries visited. When we call a tour operator or a travel agent on your behalf, we’re doing with someone senior on the call – not a junior account handler reading from a script.
Hands-on, responsive, and easy to work with
We’re hard-working, punctual and fast to respond, because that’s what earns trust with tour operators and keeps your brand front of mind when web features and brochure space get decided. It’s important to know that most of our client relationships have come through direct recommendation from existing clients, tourist boards and industry contacts – the kind of word-of-mouth that only comes from doing the job well.
Practical and cost-effective
You get senior-level representation and an established network of tour operator and agent relationships, without the overhead of building and managing an in-house European sales team from scratch.
Ready to talk about your market? Get in touch and let’s discuss what representation could look like for your property or destination.
Select Representation +44 (0) 7972 908 049 · sales@select-rep.com












































































