About Us

Select Representation is a UK-based sales and marketing representation agency for hotels, villas and destination management companies (DMCs), built to be a genuine extension of your in-house team and not a distant agency you rarely hear from.

We represent your property or DMC to the tour operators and travel agents across the UK, Ireland, Belgium, Luxembourg, Netherlands, Norway, Denmark, Finland, Sweden, Iceland, Czech Republic, Slovakia, Hungary & Poland with the source markets that matter most for long-haul travel into Asia, the Indian Ocean, Africa and the Indian Subcontinent.

Founded on 20 + years in the industry

Jonathan Wilkins launched Select Representation in 2012, after more than two decades in senior travel roles at Hilton Hotels & Resorts, TUI / First Choice Group, Miki Travel, and Avios (Air Miles Travel Promotions) – the kind of buyer-side and supplier-side experience that means we know exactly how a tour operator decides which properties and DMCs make the brochure, and which don’t.

A team that speaks your markets 

Between us we bring over 30 years of combined travel industry experience, and firsthand knowledge of the destinations we sell, gained from a combined total of more than 200 countries visited. When we call a tour operator or a travel agent on your behalf, we’re doing with someone senior on the call – not a junior account handler reading from a script.

Hands-on, responsive, and easy to work with

We’re hard-working, punctual and fast to respond, because that’s what earns trust with tour operators and keeps your brand front of mind when web features and brochure space get decided. It’s important to know that most of our client relationships have come through direct recommendation from existing clients, tourist boards and industry contacts – the kind of word-of-mouth that only comes from doing the job well.

Practical and cost-effective

You get senior-level representation and an established network of tour operator and agent relationships, without the overhead of building and managing an in-house European sales team from scratch.

Ready to talk about your market? Get in touch and let’s discuss what representation could look like for your property or destination.

Select Representation +44 (0) 7972 908 049 · sales@select-rep.com

Meet The Team

Jonathan Wilkins
Jonathan WilkinsFounder / Director
Jonathan Wilkins, company founder + Director, launched Select Representation in February 2012. Following a successful 20-year career within the travel industry during which he covered senior purchasing and sales & marketing roles at reputable companies, such as, Air Miles Travel Promotions Ltd (Avios), First Choice Group (TUI PLC), Hilton Hotels & Resorts and Miki Travel Ltd. After 2 decades of recommending other sales & marketing companies, it was now time to switch sides! By creating his own representation company, Jonathan has been able to utilise his extensive travel knowledge, industry connections and working experiences to the full. As expected, he is extremely well travelled having visited more than 80 countries.

Countries Visited:
More than 80 countries, with many of them visited multiple times. Including most of Europe, Asia, North America and the Caribbean. Still a lot to see in South America and Africa.

Unusual Travel Experiences:
Finding a rat in his suitcase in a hotel in Koh Samui, having police sniffer dogs drooling over his rucksack on the Thai / Malaysia border due to left over pizza inside, getting hosed down by the police for trying to sleep in Athens main railway station, losing his bank card in the cash machine in Istanbul and having no money at all on day one of a business trip (had to borrow from a hotelier) and…. many more stories to tell.

Favourite Place:
Too many to mention. There’s often a good reason for liking or disliking a place!

Most Embarrassing Travel Experience:
Waking up at the time of departure for a flight from Nashville to Atlanta!

One Luxury When You Travel:
Music and headphones. Helps to cut out the noise from annoying people on flights.

Best Travel Advice:
Always book the aisle seat when flying. There’s nothing worse than having to bother person next to you each time you want to get up! And always get on the plane last….allowing you to potentially spot better available seats!

Outside Of Travel:
Family man, dog lover and a long time season ticket holder of AFC Wimbledon (the real Dons!).

Last Holiday:
Maldives.

Next Planned Holiday:
Not sure.

Countries Visited in 2026: 5
Bahrain, Germany, Netherlands, Malaysia & Maldives.

Lea Abbassi
Lea Abbassi Account Manager - Northern & Western Europe
Lea joined Select Representation in July 2023. Born in northern France and living in the UK since 2018, Lea is relatively new to the travel industry. Despite being a newcomer to the travel industry this hasn’t been a drawback….as Lea loves to learn, travel and meet people. Speaking a number of languages including French, English and Italian….with a masters degree in political science….we certainly have a little gem amongst the ranks!

Countries Visited:
Over 30 countries visited and some of them multiple times.

Unusual Travel Experiences:
My Airbnb in Toronto being cancelled …..on the day of arrival!

Favourite Place:
I have a few but if I have to name one then I’d say Sicily. I went on on a road trip around Sicily a few years ago and this has to be one of my all time favourite holidays.

Embarrassing Travel Experience:
I’ve had a few funny mistranslation moments whilst travelling…and some particularly embarrassing! The latest one was when my name was called out over the loud tannoy at Schiphol Airport in Amsterdam to ask me to remove ‘something’ vibrating in my suitcase. I promptly removed my toothbrush!

Luxury Travel Item:
A good coffee and a great book always help when travelling.

Best Travel Advice:
Don’t overpack! I have done it too many times and you end up not using many items.

Outside Of Travel:
I love to spend time with family and friends. I am also a coffee addict, bookworm, fashion lover, and very passionate about politics / public affairs.

Last Holiday:
Greece.

Next Planned Holiday:
Bali.

Countries Visited in 2026: 5
France, Germany, Greece, Maldives & Scotland

Lorna Swift
Lorna Swift Account Manager - Northern & Western Europe
Lorna joined Select Representation in January 2025. Born and bred in London, she escaped ‘up north’ and went to Durham University to study Mandarin and German, living out in China for a year and travelling extensively in the holidays. Speaking a number of languages, including French, German and Mandarin Chinese, Lorna also has master’s degree in Asian Business Studies, further Chinese and (entirely forgotten!) Japanese. Following a short stint in the corporate world promoting Asian business in the UK, Lorna crossed over from the ‘dark side’ into the travel industry, and has been working in it for over 25 years, mainly with SE Asia. Despite being a veritable geriatric in the tourism world, Lorna has never lost the love of travelling and meeting new people.

Countries Visited: 57

Unusual Travel Experiences:
Travelling across Mongolia on horseback sitting on a wooden saddle! The incredible landscapes just about made up for the bruised and battered derriere…

Favourite Place:
Soaking in the bath, listening to tropical rain and good tunes.

Embarrassing Travel Experience:
Getting a haircut whilst living in China. My Mandarin was particularly inadequate at that stage, so instead of asking the hairdresser to take off an inch of the fringe, I apparently instructed her to cut it to an inch long. Cue weeks of being openly laughed at by my fellow foreign students and a great deal of puzzlement / scrutiny from the locals.

Luxury Travel Item:
Decaf tea bags. Great for when you just have to have a cuppa, but don’t want to be up twitching all night, especially after a long haul flight. And very importantly… my own pillowcase.

Best Travel Advice:
Leave with plenty of time to arrive at the airport/train station/ferry terminal early, so that you can arrive totally un-stressed and have a smug glass of something in your bonus time.

Outside Of Travel:
Travelling. Singing, wherever, whenever I can; famous for magnificent karaoke microphone swinging displays, exceedingly frumpy choir outfits and rocket fuel hip flasks. Seeing friends and family, going to the theatre/cinema/concerts. Visits the gym regularly (under duress… due to peer pressure and a profound enjoyment of eating)…

Last Holiday:
Scotland.

Next Planned Holiday:
Thailand.

Countries Visited in 2026: 1
Germany.

Tereza Szabova
Tereza SzabovaSales Representative - Central & Eastern Europe
Tereza is the latest addition to the Select Representation team and is very well connected within the leisure and event management world. Despite being born in Prague, her heart lies in Barcelona, where she has studied and worked for over 11 years. A big lover of life & travel, Tereza’s happy places are both airports and planes! With a BA in Tourism Management, a Masters in Marketing Management and being fluent in Czech, English, Spanish and some French! Tereza is definitely in the right industry and certainly loves what she does for a living.

Countries Visited:
Over 30 countries visited and some of them multiple times.

Unusual Travel Experiences:
Her whole life is a bit unusual. The list is too long, but probably the contrast of her backpacking experience in South East Asia (where she had to sleep in a room with 50 bunk beds and a couple of cockroaches) to later on experiencing the luxury life of sleeping in water villas in 5* resorts in the Maldives.

Favourite Place:
Anywhere near the beach and sun! Forever favourites to include: Barcelona, Prague, Bali and London.

Embarrassing Travel Experience:
She also has too many to mention, as she always wants to try new things (which is not always a good idea!). The first thing that popped into her mind when asked was a rather embarrassing story from the jungle in Thailand, near Chiang Mai. She will only tell you in person!

Luxury Travel Item:
Soundproof headphones, nice book and thermo bottle to fill it up with water! She drinks a loooooot of water!

Best Travel Advice:
You really don’t need all your clothes and shoes with you.Alway mix & match and pack light!

Outside Of Travel:
Tereza loves to live a healthy and balanced life. Happy body and mind! She keeps active, escapes to nature, cuddles her dog, chills at home with scented candles, spends time with her friends and goes to see live music.

Last Holiday:
Malaysia.

Next Planned Holiday:
Malaysia.

Countries Visited in 2026: 7
Germany, Hungary, Malaysia, Poland, Romania, Spain & Slovakia.

Emma Wilkins
Emma Wilkins Office Manager
Emma Wilkins has worked for Select Representation since the launch in 2012 and is our very helpful office manager. In short, Emma essentially ensures the smooth running of the office on a day-to-day basis and is heavily involved with implementing / maintaining procedures / office administrative systems.

Countries Visited:
Many countries! I even took a year out post college to tour and work in both Australia and New Zealand.

Unusual Travel Experiences:
It has to be grape picking in Australia and coming across a very dangerous spider on a bunch of grapes!

Favourite Place:
The Maldives …. nothing more to say!

Embarrassing Travel Experience:
Never had one and hope that will remain the way… forever more.

Luxury Travel Item:
Has to be a hairdryer. I absolutely hate those low powered hairdryers provided by hotels and especially the ones stuck on the bathroom wall.

Best Travel Advice:
It’s best to pre book and even pre pay for specific seats on flights. By doing this, you know that you will get your preferred seat location and not have the stress of wondering who will be wedged between you and your fellow travellers.

Outside Of Travel:
The children (2 teenage girls) and our lovely cocker spaniel are my main focus outside of travel. Other than that, I enjoy photography, walking, talking …and watching Netflix!

Last Holiday:
Maldives.

Next Planned Holiday:
East Wittering in the campervan!

Countries Visited in 2026: 0

“Travel is never a matter of money, but of courage.”
TS ELIOT
“To travel is to take a journey into yourself.”
DANNY KAYE
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
MARCEL PROUST

Clients We Work With