What’s In A Destination Marketing Slogan?

THE IMPORTANCE OF A CATCHY TOURISM SLOGAN OR TAGLINE A slogan or tagline is usually a short, striking or memorable phrase used in the world of advertising.  The primary idea is to capture the attention of the audience and create awareness of the product being offered.  Slogans are often written in a catchy order for the consumer to associate the slogan with the product it is representing. 

What’s In A Destination Marketing Slogan?2026-01-27T07:08:10+00:00

Tour Operators Seek Higher Margins Instead Of Volume

IT'S ALL ABOUT BIGGER MARGINS In the recent years, there has been dramatic swing towards tour operators in the UK and Ireland targeting higher spending customers. The reason for this move, is because they are struggling to compete with the pricing and availability of online agents (OTAs) like Agoda, Expedia and Booking.com.  The powerful OTA’s generally sell large volumes with ridiculously low mark

Tour Operators Seek Higher Margins Instead Of Volume2026-01-27T07:08:10+00:00

Nyepi Day 2017

"SILENCE IS GOLDEN", NYEPI DAY 2017 In Bali, the Balinese use many different calendar systems. They have adopted the Gregorian calendar for business and government purposes. But for the endless procession of holy days, temple anniversaries, celebrations, sacred dances, building houses, wedding ceremonies, death and cremation processes and other activities that define Balinese life, they have two calendar systems. The first is the

Nyepi Day 20172026-01-27T07:08:40+00:00
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