THE IMPORTANCE OF A CATCHY TOURISM SLOGAN OR TAGLINE A slogan or tagline is usually a short, striking or memorable phrase used in the world of advertising. The primary idea is to capture the attention of the audience and create awareness of the product being offered. Slogans are often written in a catchy order for the consumer to associate the slogan with the product it is representing.
SALES & MARKETING.....THE HUMAN TOUCH.... WILL NEVER DIE Select Representation was launched in 2012 by Jonathan Wilkins. After many years of recommending other sales & marketing companies to hoteliers and destination management companies in need of ‘local’ on the ground assistance…it was finally time to swap sides. Some may say it was a case of ‘poacher turned game keeper’, whilst others may refer to
HAPPY DIWALI 2017 Diwali is a five-day festival of lights, celebrated by millions of Hindus, Sikhs and Jains across the world. The festival, which coincides with the Hindu New Year, celebrates new beginnings and the triumph of good over evil and light over darkness. During this festival, people light up their houses and shops. They worship Lord Ganesha for good welfare and prosperity and Goddess Lakshmi
HAPPY HOLI - 12th & 13th MARCH 2017 Holi is a Hindu spring festival celebrated in India and Nepal, also known as the "festival of colours" or the "festival of love". The festival signifies the victory of good over evil, the arrival of spring, end of winter, and for many a festive day to meet others, play and laugh, forget and forgive, and repair
INDIA'S E-TOURIST VISA PROVES TO BE A GREAT SUCCESS Figures released by the India Tourist Office in London (late 2016) suggest that the e-tourist visa system has made it easier to travel to India by reducing the time and expense previously required in securing official permission to enter the country. Raj Sunani, assistant director at the India Tourism Office London, (quoted in the trade press
THIS WEEKEND SEES THE RETURN OF THE ANNUAL FESTIVAL OF LIGHTS - DIWALI - ONE OF THE MOST IMPORTANT CELEBRATIONS IN INDIA. What is Diwali? Diwali is the “festival of lights” celebrated by millions of people worldwide. The festival, also known as Deepavali, meaning “rows of lamps” in Sanskrit, sees people decorating their homes with candles and colourful gifts for five days as they
